Tag Archives: AI & Trends

How will classical linear broadcasting change due to HbbTV and Big data from the perspective of both users and advertisers?

What are cross-media data? Has development stopped, or are we slowly moving in the right direction? Do we even look at the cross-media from the right point of view?

Is it time to leave site-centric measurements? How will campaign reach, media type overlays and cross-country overlap be measured in the post-cookies era? Is it possible to measure e-commerce?

Influencer marketing has experienced an incredible boom in recent years. Most contracting authorities and agencies understand that this segment has a significant impact on marketing results and therefore cannot be ignored. Unlike other digital disciplines, however, influencer marketing still lacks some golden rules or institutions that would help unify the industry and set clear standards for both influencers and sponsors.

How can AI help with text content analysis? Text processing helps solve the segmentation of content, find keywords, IAB categories, etc. For example, in e-commerce, it helps to summarize reviews. The reverse process will allow the machine-creating content and so solve boring and repetitive work.

Understand legitimate interest vs. consent for marketing purposes. Learn best practices for maximizing opt-in and consent. Guidance to build an effective and GDPR-compliant marketing strategy.