Jan Bambas
Universal McCann Prague



website:
www.umww.com

Jana Břeská
SPIR



website:
www.spir.cz

biography
Jana Břeská, since 2016 the Public Affairs Manager at SPIR, has been applying herself to national and European legislation that impacts the digital sector. She represents the interests of the association in negotiations with European institutions and national public authorities. In the past, she worked for in the public sector where she dedicated herself among others to the European policies in the area of the Single Digital Market and telecommunications. GDPR and ePrivacy are just some of the most important files she has dealt with in SPIR.

Jiří Vítek
RVT Integral



website:
www.rvtintegral.cz

biography
Jiří Vítek is a CEO at RVT Integral. As a graduate theoretical physicist towards the end of 1990s, he started to apply himself to media data, at that time especially those from peoplemeters. In 1999, he went over to Mindshare media agency. First he was in charge of the Media Research Section and later on of the Customer Service Section. From 2009, he was responsible for Mindshare as a whole. Yet two years ago, he decided to leave the corporation and return to data, particularly to their use for marketing and e-commerce, in his own company. He sees incredible new possibilities of data use and processing thanks to digital development. And that's what he enjoys.    

Filip Horký
Livesport.cz



website:
www.livesport.cz

biography
Filip Horký worked for many years as a journalist at ČT, DVTV and Seznam, where he worked also at the position of Head of TV News. He has got on Forbes' 30 Under 30 list and is a holder of Novinářská křepelka, an award for journalists under 33. His current role is the Head of News Products at Livesport.cz, where he dedicates himself especially to the FlashNews project development.

Andreas Hellmann
Americans for Tax Reform

lecture
A New Wave of Digital Taxation - Changes to the International Tax System


website:
www.atr.org

Vít Smékal
Comscore



website:
www.comscore.com

biography
Vít Smékal is the Research Director of Comscore, where he is involved in several digital audience measurement and data integration projects in several European countries. In the past, he worked in the Czech Republic as a Director of Research for a media agency and dealt with use of marketing information and media data in the context of marketing communication.

Josef Prorok
Red Media

lecture
4 myths making brands lose money in the online


website:
www.redmedia.cz

biography
Josef Prorok, Client Service Director, Red Media - Publicis Group. Josef Prorok joined the Red Media digital media agency in 2014 after completing his career as a professional athlete. He has been preparing media strategies for clients in the finance, automotive and consumer goods sectors and has led the team of planners over the past years. Today, he is the head of the media team at ČSOB Group, a client-tailored team consisting of experts from across the entire parent company Publicis Groupe.

Jiří Udatný
GroupM



website:
www.groupm.com

biography
At GroupM, Jiří Udatný is responsible for the overall strategy of the Group in the area of data analysis throughout all online and offline communication activities. His team of analysts and programmers is responsible for developing and managing their own technology platforms, including the Data Management Platform, an online system for reporting digital campaigns and developing research tools and services. He is a member of the methodological committee of ATO (Association of Television Organizations) and regularly lectures at the University of Economics, Prague.

Daniel Grunt
FTV Prima



website:
www.iprima.cz

biography
Daniel Grunt has been working as a New Media Director for FTV Prima since 2012. He is involved in the development of Prima's digital platforms and online TV support. He graduated from the Faculty of Economics and Management CULS (1999) and is a holder of MBA from UNYP (2005). In the past, he worked as a Product and Marketing Director at Centrum.cz (2003–2006), Multimedia Business Manager at Nokia (2006–2007), and Internet Director at TV Nova (2008–2010). Before joining FTV Prima, in 2011 and 2012 he worked as a New Media Director at Sanoma Media Prague.

Roman Stolejda
Impression Media



website:
www.impressionmedia.cz

biography
Roman Stolejda is the Managing Director of Impression Media, Programmatic Media, RadiaCZ, Viaso, and Garden Magazine. Since 1996, he has worked in print media, among others as a Commercial Director at VLM, Executive Director of the local MF division, and as a Director of Print at Mafra. Currently, he represents companies that provide marketing strategies, programmatic online and audio planning, web analytics, PR communication, social network marketing, event marketing, and other services.  

Martin Petera
Dentsu Aegis Network



website:
https://dentsuaegisnetwork.cz

biography

Martin Petera works as a Lead Project Manager at Dentsu Aegis Network. He's been focusing on media throughout his professional life, moving from offline media (especially radio, TV and print) to online marketing where he can use his statistical education more effectively. At Dentsu Aegis Network he's responsible for data and technology-related projects and helps clients grow in the area of data analytics. He also runs projects that combine knowledge from offline and online environments.

David Vopelka
DataSentics



website:
www.datasentics.com

biography
David Vopelka now helps companies with digital transformation, specifically how to use machine learning and data-based automation for sales and marketing activities. He focuses on Digital and CRM, where he can rely on years of experience in digital marketing, its management and transformation in one of the largest corporations in the Czech Republic - Česká spořitelna. In addition to regular collaboration with agencies, he created ways to connect data from the digital and CRM worlds in his own cloud environment. The result is automated online and CRM campaigns based on customer insights gained through machine learning and AI that are more relevant to both customers and the bank.

Marek Bačo and Petr Vančura / World of Influencers
MediaCom



website:
www.instagram.com/svetinfluenceru/

biography
We will meet the team behind the Instagram account of the World of Influencers (Svět influencerů). They will share with you reasons for their emergence and whether their efforts to educate and professionalize the market bear fruit.

Agata Gazdziak
Xandr

lecture
The Second Wave of Programmatic

tematický blok
Programatik a chytrá reklama

website:
www.xandr.com

biography
As Market Director for the Central Eastern European (CEE) region on Xandr's Global Supply Evangelism Team, Agata is responsible for representing Microsoft's programmatic inventory to key demand partners across the region. Agata’s main responsibility is to identify and increase demand in the CEE markets, as well as to educate and consult around programmatic buying strategies. With over 7 years of experience on both the buy-side and sell-side, Agata started her programmatic journey in 2012, where she was responsible for online monetization strategy at Fox International Channels in Poland. Prior to joining Xandr (formerly AppNexus) in 2017, she gained valuable insight and experience in the CEE region, while working as Channel Sales Lead at Microsoft and Business Development Manager at Smart AdServer.

Ivan Manchev
AdEx Network

lecture
Is blockchain the silver bullet for advertising?

tematický blok
Programmatic and smart advertising

website:
www.adex.network

biography

Ivan Manchev is an experienced data-driven creative generalist with a portfolio of projects in advertising, online marketing and software development. Currently, he is in charge of product marketing, strategy and communication at AdEx Network - a decentralized ad network that connects publishers and advertisers using benefits of blockchain technology and cryptography.

Andrea Janigová
Omnicom Media Group



website:
www.omnicommediagroup.cz

biography
Andrea Janigová works for Omnicom Media Group as Head of Special Projects, she has been working in the media for 19 years and enjoys working with people, changes, dynamics, speed, freedom. To calm her soul, she needs to do everything at 120% or more.

Tomáš Řehák
Programmatic



website:
www.programmatic.cz

biography
Tomáš Řehák has been working in the Czech online media world since his beginnings, he has previously devoted himself to research (OMD research), he founded an online department for the Omnicom group, and, among others, he initiated the creation of SPIR. Since 2013 he has been working with his colleagues in his own company Programmatic for advanced technologies for advertisers and publishers.

Michal Fejk
Gemius



website:
www.cz.gemius.com

biography
For twenty years Michal Fejk has been engaged in strategy, sale, purchase and planning of advertising in print, television and especially in the online environment. He worked in media houses and on the side of advertisers. In the past years, he has focused on advertising based on data.

Dominik Kosorín
Seznam.cz



website:
www.seznam.cz

biography
Dominik Kosorín works at Seznam.cz as Programmatic Manager, where he helps with strategic development of Sklik service and programmatic purchasing in general. He gained experience in the Prague branch of the Danish technology company Adform, where he worked as a Platform Solutions Team Lead, or in the association of leading Czech publishers Czech Publisher Exchange. He studied Marketing & Strategy at Warwick Business School and International Business at the University of Economics in Prague. He is the author of the books Introduction to Programmatic Advertising and Data in Digital Advertising.

Michal Ťoupalík
Omnicom Media Group



website:
www.omnicommediagroup.com

biography
Michal Ťoupalík has been in the Data & Digital world for over 11 years. He went through both the digital department and the client service of media agencies. Currently, he works as Client Service Director at OMD Czech. His role is to accelerate client business and excellent client service across the portfolio. Throughout his career, he has promoted the use of technology solutions in communication. In addition, he is passionately watching the exponential growth of new technologies and how these trends affect our world.

Petr Hamerník
Geneea



website:
www.geneea.com

biography
Petr Hamerník is a co-founder of the technology company Geneea, which specializes in automatic text processing. During his studies at the Faculty of Mathematics and Physics, he was at the founding of the NetBeans software company, which created a familiar Java development environment. He later co-founded and managed the Czech branch of ChemAxon and worked for many years on software development for pharmaceutical companies.

Josef Fišer
Median



website:
www.median.eu/cs/

biography
Josef Fišer has been in the field of media research, advertising and marketing for 15 years. He has gained experience in the media and research agencies. His domain is the research of media communication in terms of exposure and real effects of media campaigns. At MEDIAN, as an adMeter measurement project director for cross-media cross-platform, he focuses on the effectiveness of the used ad formats and media channels across media types, as well as the optimization of the media mix and campaign planning in relation to its goals. He considers the use of new technologies in media research development necessary for higher performance campaigns.

Oliver Whitten
Adform



website:
https://site.adform.com/

biography
Oliver Whitten brings more than a decade of experience in the digital advertising industry. He previously served as Managing Director and SVP at Rubicon Project EMEA, Director of Publisher Services at AOL Advertising, and Head of UK Publisher Services at Advertising.com. In his role as Chief Operating Officer at Adform, Oliver leverages his expertise in scaling global commercial operations and oversees Adform’s global client service, operations and business development operations. He has a master degree from the London School of Economics and Political Science, a bachelor degree from the University of Manchester and spent 2 years in Japan with the JET Programme.

Kateřina Kašpárková
Ministerstvo vnitra

lecture
Operational and location data in police practice

tematický blok
User data on the internet

website:
www.mvcr.cz

biography
Kateřina Kašpárková has been working as a lawyer for the Security Policy Department of the Ministry of the Interior since 2007, focusing on various aspects of internal security and privacy in police work. She regularly represents the Czech Republic in the working groups of the Council of the EU and thus participates in the formation of positions on legislation, such as the pending regulation on the prevention of the spread of terrorist content online. She represented the government in proceedings on a parliamentary motion to cancel the retention of traffic and location data from telecommunications traffic. She is a member of the Appeal Committee of the ČTÚ Council.

Radka Matesová Marková
ČTK

lecture
Artificial intelligence and news automation in ČTK


website:
www.ctk.cz

biography
Radka Matesová Marková has been working for the Czech Press Agency since 1997. She has also worked as a reporter of the Czech News Agency in Paris, head of the editorial office and editor-in-chief. In February 2018, she became the editor-in-chief of news as the first woman in the centuries-old history of ČTK. She is a holder of the 2003 Journalist award "Novinářská křepelka".

Michal Hanák
MAFRA

lecture
Opening lecture


website:
www.mafra.cz

biography
Michal Hanák is a member of the Board of Directors of MAFRA, the multimedia company ranking among the strongest media company in the Czech Republic covering media types: printing, online, TV and radio. He was at the beginning of the establishment of the digital department and over ten years devoted himself to the creation of its content. He supports the cultivation of the Czech Internet environment and its further development through appropriately set up regulatory and self-regulatory mechanisms. Michal Hanák is the Chairman of the SPIR Executive Board.

Kateřina Hrubešová
SPIR

lecture
Welcome speech, conference opening


website:
www.spir.cz

biography
Kateřina Hrubešová has been in advertising, marketing and media for 15 years. She gained experience in a media and advertising agency, in media representation and, last but not least, in publishing printed titles. From her specialization in classical marketing communications and ATL media, she has, due to her interests, profiled herself as a manager working in so-called new media - the Internet, the mobile world and social networks. Her attitudes reflect the practice of old media and a fan of virtual worlds with a slightly sceptical approach. She is the Executive Director of the Association for Internet Progress of the Czech Republic.