Jakub Mikulka
Median

lecture
Why should we be interested in "Light TV Viewers"?


website:
www.median.eu/cs/

biography
Jakub Mikulka, the Senior Researcher at Median, is a data analyst and statistician with extensive experience in both academia and business. At the Median research agency, he specializes in cross-media analysis and also seeks to identify the practical impact of advertising campaigns in our heads.

Pavel Kočička
MAFRA

lecture
Publisher's experience in managing cookies

topic
User data on the internet

website:
www.mafra.cz

biography
Pavel Kočička went through the entire food chain of the publishing house, from the graphic designer, through the journalists to the project manager. Therefore, he knows the needs of his co-workers and tries to meet them with little details. He focuses on the internal content management system ORIS and changes on news sites, especially on iDNES.cz.

Andreas Hellmann
Americans for Tax Reform Foundation (ATRF)

lecture
A New Wave of Digital Taxation - Changes to the International Tax System


website:
www.atr.org

biography
Andreas Hellmann is an International Advocacy Manager at Americans for Tax Reform Foundation (ATRF), a Washington, D.C. based taxpayer advocacy and policy research organization founded in 1985 by Grover Norquist. Americans for Tax Reform opposes all tax increases as a matter of principle. We believe in a system in which taxes are simpler, flatter, more visible, and lower than they are today.  The government's power to control one's life derives from its power to tax.  We believe that power should be minimized. He primarily focuses on issues of international taxation, regulation and trade restrictions like the upcoming wave of digital taxation around the world. Secondarily he is responsible for building coalitions and new center-right meetings around the with a focus on Europe. You can follow him on Twitter @ahellmann or reach him by email at [email protected]

Zachary Faruque
OneTrust PreferenceChoice

lecture
Don't Let the GDPR Kill Your Marketing Strategy: Maximizing Opt-In and Building a Compliant Marketing Program

topic
AI & Trends

website:
www.preferencechoice.com

biography
Zachary Faruque is a Solutions Engineer at OneTrust PreferenceChoiceTM— part of the #1 most widely used privacy, security and third-party risk technology platform. In his role, Zac advises companies large and small on best practices to drive engaging user experiences and build trust while demonstrating compliance across 100s of global data privacy regulations, including the CCPA, TCPA, CASL and GDPR. Zac is a Certified Information Privacy Professional (CIPP/E).

Agata Gazdziak
Xandr

lecture
The Second Wave of Programmatic

topic
Programatik a chytrá reklama

website:
www.xandr.com

biography
As Market Director for the Central Eastern European (CEE) region on Xandr's Global Supply Evangelism Team, Agata is responsible for representing Microsoft's programmatic inventory to key demand partners across the region. Agata’s main responsibility is to identify and increase demand in the CEE markets, as well as to educate and consult around programmatic buying strategies. With over 7 years of experience on both the buy-side and sell-side, Agata started her programmatic journey in 2012, where she was responsible for online monetization strategy at Fox International Channels in Poland. Prior to joining Xandr (formerly AppNexus) in 2017, she gained valuable insight and experience in the CEE region, while working as Channel Sales Lead at Microsoft and Business Development Manager at Smart AdServer.

Oliver Whitten
Adform



website:
https://site.adform.com/

biography
Oliver Whitten brings more than a decade of experience in the digital advertising industry. He previously served as Managing Director and SVP at Rubicon Project EMEA, Director of Publisher Services at AOL Advertising, and Head of UK Publisher Services at Advertising.com. In his role as Chief Operating Officer at Adform, Oliver leverages his expertise in scaling global commercial operations and oversees Adform’s global client service, operations and business development operations. He has a master degree from the London School of Economics and Political Science, a bachelor degree from the University of Manchester and spent 2 years in Japan with the JET Programme.

Ivan Manchev
AdEx Network

lecture
Is blockchain the silver bullet for advertising?

topic
Programmatic and smart advertising

website:
www.adex.network

biography
Ivan Manchev is an experienced data-driven creative generalist with a portfolio of projects in advertising, online marketing and software development. Currently, he is in charge of product marketing, strategy and communication at AdEx Network - a decentralized ad network that connects publishers and advertisers using benefits of blockchain technology and cryptography.

Gosia Kmieciak
Smart AdServer

lecture
Programmatic video and the future of video advertising

topic
Programmatic and smart advertising

website:
https://smartadserver.com

biography
Based in Warsaw, Gosia is responsible for managing Smart's business and sales operations in Central and Eastern Europe (CEE). She oversees planning, development, and implementation of Smart’s sales strategy across the region. Gosia joined Smart in February 2018 and has over 10 years of experience in diverse sales environments, especially with leading global companies such as Adform and Google, where she was consulting on ad technology and digital solutions for key media agencies and direct clients.

Filip Horký
Livesport.cz

lecture
host

topic
AI & Trends

website:
www.livesport.cz

biography
Filip Horký worked for many years as a journalist at ČT, DVTV and Seznam, where he worked also at the position of Head of TV News. He has got on Forbes' 30 Under 30 list and is a holder of Novinářská křepelka, an award for journalists under 33. His current role is the Head of News Products at Livesport.cz, where he dedicates himself especially to the FlashNews project development.

Jan Bambas
IPG Mediabrands

lecture
host


website:
www.ipgmediabrands.com

biography
Jan Bambas is a Strategy & Digital Director at IPG Mediabrands. He has been involved in online marketing for 14 years. He has gathered experience in a media agency, led an industry association, and for the last seven years has been linking his digital footprint to the IPG Mediabrands group, where he is responsible for the Digital and Print Department. At the same time, he is a Cadreon trading ambassador for the local market. He tries to reflect his international experience from program campaign management in local strategies and implementations.

Jana Břeská
SPIR

lecture
host

topic
User data on the internet

website:
www.spir.cz

biography
Jana Břeská, since 2016 the Public Affairs Manager at SPIR, has been applying herself to national and European legislation that impacts the digital sector. She represents the interests of the association in negotiations with European institutions and national public authorities. In the past, she worked for in the public sector where she dedicated herself among others to the European policies in the area of the Single Digital Market and telecommunications. GDPR and ePrivacy are just some of the most important files she has dealt with in SPIR.

Marek Bačo
MediaCom

lecture
World of Influencers: From Fun to Education

topic
AI & Trends

website:
www.mediacom.com/en/contact/country?id=prague

biography
Marek Bačo is a Strategy Director at MediaCom. He is currently head of the Department of Strategic Planning and Content Marketing in media agency MediaCom. He has been involved in marketing and media since 2003. He has extensive experience especially with the digital campaigns, performance and content marketing that he earned both at content providers (Xchat or ARBOineractive), as well as sponsors and agencies ([email protected], H1.cz or MediaCom).

Ondřej Bartůněk
Mindshare

lecture
Data Science at the service of a media agency

topic
Programmatic and smart advertising

website:
www.mindshareworld.com/czech-republic

biography
In his role of the Digital Director at Mindshare, Ondřej Bartůněk is in charge of pursuing and supporting digital transformation of the company and ensuring the company's market leadership in digital media solutions. As a leader of the Digital Department, he dedicates himself to strategic management, digital trends and client needs anticipation, talent development, innovation promotion, and development and implementation of best practices and standards. Prior to joining Mindshare, he worked for the technology company Adform, where he was in charge of consulting teams in Prague, Istanbul and Dubai. He was also responsible for development and support of individual products in the Czech Republic and Slovakia, including DSP, SSP, publishing and advertising ad server, DMP, and Creative Studio.

Michal Fejk
Gemius

lecture
Advantages and pitfalls of universal panel measurement

topic
AI & Trends

website:
www.cz.gemius.com

biography
For twenty years Michal Fejk has been engaged in strategy, sale, purchase and planning of advertising in print, television and especially in the online environment. He worked in media houses and on the side of advertisers. In the past years, he has focused on advertising based on data.

Rudolf Ešner
McDonald's

lecture
The online way to McDonald's cheeseburger, or the importance of local marketing


website:
https://www.mcdonalds.cz

biography
Rudolf Ešner works in McDonald's marketing, where he focuses on the use of digital marketing support, tools and media not only in the online environment but also in offline and instore communication. In addition to McDonald's, he has a wealth of experience in retail chain marketing and has worked on sales promotion campaigns across the market as well as local marketing and point-of-sale advertising over the past 10 years.

Josef Fišer
Median

lecture
cross-media measurement (debate)

topic
AI & Trends

website:
www.median.eu/cs/

biography
Josef Fišer has been in the field of media research, advertising and marketing for 15 years. He has gained experience in the media and research agencies. His domain is the research of media communication in terms of exposure and real effects of media campaigns. At MEDIAN, as an adMeter measurement project director for cross-media cross-platform, he focuses on the effectiveness of the used ad formats and media channels across media types, as well as the optimization of the media mix and campaign planning in relation to its goals. He considers the use of new technologies in media research development necessary for higher performance campaigns.

Petr Hamerník
Geneea

lecture
Analysis and creation of text content based on AI

topic
AI & Trends

website:
www.geneea.com

biography
Petr Hamerník is a co-founder of the technology company Geneea, which specializes in automatic text processing. During his studies at the Faculty of Mathematics and Physics, he was at the founding of the NetBeans software company, which created a familiar Java development environment. He later co-founded and managed the Czech branch of ChemAxon and worked for many years on software development for pharmaceutical companies.

Michal Hanák
SPIR

lecture
Opening lecture


website:
www.spir.cz

biography
Michal Hanák is Chairman of the SPIR Executive Board for MAFRA, where he is a member of the Board of Directors. MAFRA publishes printed and internet news titles. He stood at the birth of the digital department and devoted more than ten years to create its content. It supports the cultivation of the Czech Internet environment and its further development through appropriately set up regulatory and self-regulatory mechanisms.

Kateřina Hrubešová
SPIR

lecture
Welcome speech, conference opening


website:
www.spir.cz

biography
Kateřina Hrubešová has been in advertising, marketing and media for 22 years. She gained experience in a media and advertising agency, in media representation and, last but not least, in publishing printed titles. From her specialization in classical marketing communications and ATL media, she has, due to her interests, profiled herself as a manager working in so-called new media - the Internet, the mobile world and social networks. Her attitudes reflect the practice of old media and a fan of virtual worlds with a slightly sceptical approach. She is the Executive Director of the Association for Internet Progress of the Czech Republic.

Kateřina Kašpárková
Ministerstvo vnitra

lecture
Operational and location data in police practice

topic
User data on the internet

website:
www.mvcr.cz

biography
Kateřina Kašpárková has been working as a lawyer for the Security Policy Department of the Ministry of the Interior since 2007, focusing on various aspects of internal security and privacy in police work. She regularly represents the Czech Republic in the working groups of the Council of the EU and thus participates in the formation of positions on legislation, such as the pending regulation on the prevention of the spread of terrorist content online. She represented the government in proceedings on a parliamentary motion to cancel the retention of traffic and location data from telecommunications traffic. She is a member of the Appeal Committee of the ČTÚ Council.

Rostislav Kocman
ISP Alliance

lecture
(Un) Rightfully Neglected Data (interview)

topic
User data on the internet

website:
www.ispalliance.cz

biography
Rostislav Kocman as a Regulation Manager at the ISP Alliance represents small and medium-sized regional internet providers vis-a-vis regulators and the government. He advises member companies on how to succeed and run their business in the market, and in particular on how to comply with often conflicting regulatory requirements. In addition, as a former columnist, he continues to write, and occasionally comments on and analyzes everything related to telecommunications and online services.

Dominik Kosorín
Seznam.cz

lecture
Let's treat cookies as long as we have them. Digital advertising in the privacy-first cookieless world.


website:
www.seznam.cz

biography
Dominik Kosorín works at Seznam.cz as Programmatic Manager, where he helps with strategic development of Sklik service and programmatic purchasing in general. He gained experience in the Prague branch of the Danish technology company Adform, where he worked as a Platform Solutions Team Lead, or in the association of leading Czech publishers Czech Publisher Exchange. He studied Marketing & Strategy at Warwick Business School and International Business at the University of Economics in Prague. He is the author of the books Introduction to Programmatic Advertising and Data in Digital Advertising.

Zdeněk Kubena
Omnicom Media Group

lecture
cross-media measurement (debate)

topic
AI & Trends

website:
www.omnicommediagroup.cz

biography
Zdeněk Kubena has been working in the Research Department of the Omnicom Media Group since 1996. He can remember the television audience measurement using the diary method, he witnessed the birth of electronic television measurement, was at the beginning of the NetMonitor project, monitoring media ad spends, and other major market research projects. He is actively involved in methodological committees of ATO and SPIR. He currently holds the position of Research Director of the Omnicom Media Group, where he and his team are looking for answers to questions about customer behaviour and media consumption. He is actively involved in the development of data science. In recent years, he has worked on the development of an exclusive cross-media measurement solution. He loves his wife and his two daughters. He likes good food, fine red wine and yachting.

Radka Matesová Marková
ČTK

lecture
Artificial intelligence and news automation in ČTK


website:
www.ctk.cz

biography
Radka Matesová Marková has been working for the Czech Press Agency since 1997. She has also worked as a reporter of the Czech News Agency in Paris, head of the editorial office and editor-in-chief. In February 2018, she became the editor-in-chief of news as the first woman in the centuries-old history of ČTK. She is a holder of the 2003 Journalist award "Novinářská křepelka".

Iva Nesrstová
FTV Prima

lecture
Hbb TV as one of the pillars of VoD in the Czech Republic

topic
AI & Trends

website:
www.iprima.cz

biography
Iva Nesrstová works as HbbTV manager of FTV Prima. She deals with the development of the latest digital platform of the Prima group, known as the red button. She has been working for Prima TV for 5 years, starting as a research analyst and then moving to the online department as a marketing manager. Before joining FTV Prima, she worked in the marketing department of L'Oréal.

Martin Petera
Dentsu Aegis Network

lecture
Prediction and modelling in programmatic purchasing services enhance the shopping experience


website:
https://dentsuaegisnetwork.cz

biography

Martin Petera works as a Lead Project Manager at Dentsu Aegis Network. He's been focusing on media throughout his professional life, moving from offline media (especially radio, TV and print) to online marketing where he can use his statistical education more effectively. At Dentsu Aegis Network he's responsible for data and technology-related projects and helps clients grow in the area of data analytics. He also runs projects that combine knowledge from offline and online environments.

Josef Prorok
Red Media

lecture
4 myths making brands lose money in the online


website:
www.redmedia.cz

biography
Josef Prorok, Client Service Director, Red Media - Publicis Group. Josef Prorok joined the Red Media digital media agency in 2014 after completing his career as a professional athlete. He has been preparing media strategies for clients in the finance, automotive and consumer goods sectors and has led the team of planners over the past years. Today, he is the head of the media team at ČSOB Group, a client-tailored team consisting of experts from across the entire parent company Publicis Groupe.

Vladan Rámiš
MAFRA

lecture
Publisher's experience in managing cookies

topic
User data on the internet

website:
www.mafra.cz

biography
Vladan Rámiš graduated from the Faculty of Law of Charles University. Since 2001 he has been working as a lawyer for the MAFRA media group. He has been involved in Internet and media law issues for a long time, incl. privacy and personal data protection. He has been actively involved in the preparation of some regulations in the area of personal data protection and is engaged in lecturing activities in the Czech Republic and abroad. He is chairman of the Association for Personal Data Protection.

Jiří Udatný
GroupM

lecture
Data Science at the service of a media agency

topic
Programmatic and smart advertising

website:
www.groupm.com

biography
At GroupM, Jiří Udatný is responsible for the overall strategy of the Group in the area of data analysis throughout all online and offline communication activities. His team of analysts and programmers is responsible for developing and managing their own technology platforms, including the Data Management Platform, an online system for reporting digital campaigns and developing research tools and services. He is a member of the methodological committee of ATO (Association of Television Organizations) and regularly lectures at the University of Economics, Prague.

Roman Stolejda
Impression Media

lecture
Programmatic Audio


website:
www.impressionmedia.cz

biography
Roman Stolejda is the Managing Director of Impression Media, Programmatic Media, RadiaCZ, Viaso, and Garden Magazine. Since 1996, he has worked in print media, among others as a Commercial Director at VLM, Executive Director of the local MF division, and as a Director of Print at Mafra. Currently, he represents companies that provide marketing strategies, programmatic online and audio planning, web analytics, PR communication, social network marketing, event marketing, and other services.  

Petr Vančura
MediaCom

lecture
World of Influencers: From Fun to Education

topic
AI & Trends

website:
www.mediacom.com/en/contact/country?id=prague

biography
Petr Vančura works as a Head of Interaction at Mediacom in Prague. He has been in the media world for the last 16 years. From an external editor, he gradually worked his way through an advertising agency to the position of Head of Interaction. Prior to that, he had worked for the Universal McCann Digital Department. He is a member of the European Brand Safety Working Group. Mediacom is the second-largest media agency on the Czech market. It is part of the multinational company GroupM, which is the world most active advertising group.

Michal Ťoupalík
Omnicom Media Group

lecture
The online way to McDonald's cheeseburger, or the importance of local marketing


website:
www.omnicommediagroup.com

biography
Michal Ťoupalík has been in the Data & Digital world for over 11 years. He went through both the digital department and the client service of media agencies. Currently, he works as Client Service Director at OMD Czech. His role is to accelerate client business and excellent client service across the portfolio. Throughout his career, he has promoted the use of technology solutions in communication. In addition, he is passionately watching the exponential growth of new technologies and how these trends affect our world.  

Jiří Vítek
RVT Integral

lecture
How connecting digital and TV data brings the benefit of digital


website:
www.rvtintegral.cz

biography
Jiří Vítek is a CEO at RVT Integral. As a graduate theoretical physicist towards the end of 1990s, he started to apply himself to media data, at that time especially those from peoplemeters. In 1999, he went over to Mindshare media agency. First he was in charge of the Media Research Section and later on of the Customer Service Section. From 2009, he was responsible for Mindshare as a whole. Yet two years ago, he decided to leave the corporation and return to data, particularly to their use for marketing and e-commerce, in his own company. He sees incredible new possibilities of data use and processing thanks to digital development. And that's what he enjoys.    

Michal Vodák
Heureka Group

lecture
cross-media measurement (debate)

topic
AI & Trends

website:
https://onas.heureka.cz

biography
Michal Vodák is the Chief Commercial Officer of Heureka Group, a leading price comparison website and online shopping guide, active in 9 countries of the CEE region. His functional area covers brand and performance marketing, sales, customer service, and business development. He has more than 18 years of experience in marketing and communication, acquired from management positions in Česká spořitelna, T-Mobile, Mars, Seznam.cz, Mafra media company, and Schaeffler.

David Vopelka
DataSentics

lecture
Cookies and issues that are (not) discussed. Why and how to solve them?

topic
User data on the internet

website:
www.datasentics.com

biography
David Vopelka now helps companies with digital transformation, specifically how to use machine learning and data-based automation for sales and marketing activities. He focuses on Digital and CRM, where he can rely on years of experience in digital marketing, its management and transformation in one of the largest corporations in the Czech Republic - Česká spořitelna. In addition to regular collaboration with agencies, he created ways to connect data from the digital and CRM worlds in his own cloud environment. The result is automated online and CRM campaigns based on customer insights gained through machine learning and AI that are more relevant to both customers and the bank.

Vít Smékal
Comscore

lecture
cross-media measurement (debate)

topic
AI & Trends

website:
www.comscore.com

biography
Vít Smékal is the Research Director of Comscore, where he is involved in several digital audience measurement and data integration projects in several European countries. In the past, he worked in the Czech Republic as a Director of Research for a media agency and dealt with use of marketing information and media data in the context of marketing communication. Vít Smékal will be the host of the debate on cross-media measurement.

Lukáš Vinkler
Gemius

lecture
cross-media measurement (debate)

topic
AI & Trends

website:
www.cz.gemius.com

biography
Lukáš Vinkler works as Business Development Manager at Gemius, where he is responsible for activities and development in measuring online traffic and advertising in CEE region markets. He started to gain experience in Mediaresearch in 2007 in the implementation of the NetMonitor project. From 2010 to 2013 he worked as a Group Internet Research Analyst in the CME Media Group. He has held his current position since 2014.

Tomáš Řehák
Programmatic



website:
www.programmatic.cz

biography
Tomáš Řehák has been working in the Czech online media world since his beginnings, he has previously devoted himself to research (OMD research), he founded an online department for the Omnicom group, and, among others, he initiated the creation of SPIR. Since 2013 he has been working with his colleagues in his own company Programmatic for advanced technologies for advertisers and publishers.

Andrea Janigová
Omnicom Media Group



website:
www.omnicommediagroup.cz

biography
Andrea Janigová works for Omnicom Media Group as Head of Special Projects, she has been working in the media for 19 years and enjoys working with people, changes, dynamics, speed, freedom. To calm her soul, she needs to do everything at 120% or more.