Kateřina Hrubešová has been in advertising, marketing and media for 15 years. She gained experience in a media and advertising agency, in media representation and, last but not least, in publishing printed titles. From her specialization in classical marketing communications and ATL media, she has, due to her interests, profiled herself as a manager working in so-called new media - the Internet, the mobile world and social networks. Her attitudes reflect the practice of old media and a fan of virtual worlds with a slightly sceptical approach. She is the Executive Director of the Association for Internet Progress of the Czech Republic.