Marek Bačo / Svět influencerů



biografie
We will meet the team behind the Instagram account of the World of Influencers (Svět influencerů). They will share with you reasons for their emergence and whether their efforts to educate and professionalize the market bear fruit.

Agata Gazdziak
Xandr



website:
www.xandr.com

biografie
As Market Director for the Central Eastern European (CEE) region on Xandr's Global Supply Evangelism Team, Agata is responsible for representing Microsoft's programmatic inventory to key demand partners across the region. Agata’s main responsibility is to identify and increase demand in the CEE markets, as well as to educate and consult around programmatic buying strategies. With over 7 years of experience on both the buy-side and sell-side, Agata started her programmatic journey in 2012, where she was responsible for online monetization strategy at Fox International Channels in Poland. Prior to joining Xandr (formerly AppNexus) in 2017, she gained valuable insight and experience in the CEE region, while working as Channel Sales Lead at Microsoft and Business Development Manager at Smart AdServer.

Ivan Manchev
AdEx Network



website:
www.adex.network

biografie
van Manchev is experienced data-driven creative generalist, with a portfolio of projects in advertising, online marketing and software development, currently taking care of the product marketing, strategy and communication at AdEx Network - a decentralized ad network, connecting publishers and advertisers using the benefits of blockchain technology and cryptography.

Andrea Janigová
Omnicom Media Group



website:
www.omnicommediagroup.cz

biografie
Andrea Janigová works for Omnicom Media Group as Head of Special Projects, she has been working in the media for 19 years and enjoys working with people, changes, dynamics, speed, freedom. To calm her soul, she needs to do everything at 120% or more.

Tomáš Řehák
Programmatic



website:
www.programmatic.cz

biografie
Tomáš Řehák has been working in the Czech online media world since his beginnings, he has previously devoted himself to research (OMD research), he founded an online department for the Omnicom group, and, among others, he initiated the creation of SPIR. Since 2013 he has been working with his colleagues in his own company Programmatic for advanced technologies for advertisers and publishers.

Michal Fejk
Gemius



website:
www.cz.gemius.com

biografie
For twenty years Michal Fejk has been engaged in strategy, sale, purchase and planning of advertising in print, television and especially in the online environment. He worked in media houses and on the side of advertisers. In the past years, he has focused on advertising based on data.

Dominik Kosorín
Seznam.cz



website:
www.seznam.cz

biografie
Dominik Kosorín works at Seznam.cz as Programmatic Manager, where he helps with strategic development of Sklik service and programmatic purchasing in general. He gained experience in the Prague branch of the Danish technology company Adform, where he worked as a Platform Solutions Team Lead, or in the association of leading Czech publishers Czech Publisher Exchange. He studied Marketing & Strategy at Warwick Business School and International Business at the University of Economics in Prague. He is the author of the books Introduction to Programmatic Advertising and Data in Digital Advertising.

Jakub Petz
Omnicom Media Group



website:
www.omnicommediagroup.com

biografie
Jakub Petz works for Omnicom Media Group, where he focuses primarily on special projects, new opportunities, platforms and systems. He works mainly in online marketing, from local marketing to programmatic purchasing. Also thanks to its IT background, he focuses on marketing automation, SEO, analytics or web projects. His goal is to digitally move ahead the team and selected clients.

Petr Hamerník
Geneea



website:
www.geneea.com

biografie
Petr Hamerník is a co-founder of the technology company Geneea, which specializes in automatic text processing. During his studies at the Faculty of Mathematics and Physics, he was at the founding of the NetBeans software company, which created a familiar Java development environment. He later co-founded and managed the Czech branch of ChemAxon and worked for many years on software development for pharmaceutical companies.

Josef Fišer
Median



website:
www.median.eu/cs/

biografie
Josef Fišer has been in the field of media research, advertising and marketing for 15 years. He has gained experience in the media and research agencies. His domain is the research of media communication in terms of exposure and real effects of media campaigns. At MEDIAN, as an adMeter measurement project director for cross-media cross-platform, he focuses on the effectiveness of the used ad formats and media channels across media types, as well as the optimization of the media mix and campaign planning in relation to its goals. He considers the use of new technologies in media research development necessary for higher performance campaigns.

Oliver Whitten
Adform



website:
https://site.adform.com/

biografie
Oliver Whitten brings more than a decade of experience in the digital advertising industry. He previously served as Managing Director and SVP at Rubicon Project EMEA, Director of Publisher Services at AOL Advertising, and Head of UK Publisher Services at Advertising.com. In his role as Chief Operating Officer at Adform, Oliver leverages his expertise in scaling global commercial operations and oversees Adform’s global client service, operations and business development operations. He has a master degree from the London School of Economics and Political Science, a bachelor degree from the University of Manchester and spent 2 years in Japan with the JET Programme.

Kateřina Kašpárková
Ministerstvo vnitra



website:
www.mvcr.cz

biografie
Kateřina Kašpárková has been working as a lawyer for the Security Policy Department of the Ministry of the Interior since 2007, focusing on various aspects of internal security and privacy in police work. She regularly represents the Czech Republic in the working groups of the Council of the EU and thus participates in the formation of positions on legislation, such as the pending regulation on the prevention of the spread of terrorist content online. She represented the government in proceedings on a parliamentary motion to cancel the retention of traffic and location data from telecommunications traffic. She is a member of the Appeal Committee of the ČTÚ Council.

Radka Matesová Marková
ČTK



website:
www.ctk.cz

biografie
Radka Matesová Marková has been working for the Czech Press Agency since 1997. She has also worked as a reporter of the Czech News Agency in Paris, head of the editorial office and editor-in-chief. In February 2018, she became the editor-in-chief of news as the first woman in the centuries-old history of ČTK. She is a holder of the 2003 Journalist award "Novinářská křepelka".

Michal Hanák
MAFRA



website:
www.mafra.cz

biografie
Michal Hanák is a member of the Board of Directors of MAFRA, the multimedia company ranking among the strongest media company in the Czech Republic covering media types: printing, online, TV and radio. He was at the beginning of the establishment of the digital department and over ten years devoted himself to the creation of its content. He supports the cultivation of the Czech Internet environment and its further development through appropriately set up regulatory and self-regulatory mechanisms. Michal Hanák is the Chairman of the SPIR Executive Board.

Kateřina Hrubešová
SPIR



website:
https://www.spir.cz

biografie
Kateřina Hrubešová has been in advertising, marketing and media for 15 years. She gained experience in a media and advertising agency, in media representation and, last but not least, in publishing printed titles. From her specialization in classical marketing communications and ATL media, she has, due to her interests, profiled herself as a manager working in so-called new media - the Internet, the mobile world and social networks. Her attitudes reflect the practice of old media and a fan of virtual worlds with a slightly sceptical approach. She is the Executive Director of the Association for Internet Progress of the Czech Republic.