World of Influencers: From Fun to Education

Influencer marketing has experienced an incredible boom in recent years. Most contracting authorities and agencies understand that this segment has a significant impact on marketing results and therefore cannot be ignored. Unlike other digital disciplines, however, influencer marketing still lacks some golden rules or institutions that would help unify the industry and set clear standards for both influencers and sponsors. That is why it is still possible that there are various operators on the market that operate even outside the law. It is not only for these reasons that very often advertisements are created on social networks that are more ridiculous than successful. It was precisely from this impulse that the World of Influencers was born, which eventually resulted in something that goes beyond the fun and addresses the need to apply self-regulation of this environment far more than other advertising means. How (not) to do it legally, communicatively and effectively will share the authors of the IG World of influencers.