Why be interested in the future of cookies? What is the lifetime of cookies now? Does it differ in the type of device? Format? Publisher? In Direct / RTB Purchase? Will advertising cookies cease to exist completely?
In theory, ISP and telecommunications companies can analyze a huge amount of data about their customers’ behaviours and habits. Respectively their modems. Conversely, they do not see other data that online services work with. Can this data be used? Which one? And does anyone want to use the data?
The importance of electronic data is, in the context of the transfer of communication into the virtual sphere, essential. We will see real examples of police practice, where the data from communication significantly contributed to the detection of criminals.