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Is blockchain the silver bullet for advertising?

13. 2. 2020@12:30-13:00

Digital ad spending worldwide could reach a total of $427.26 billion by 2022, however it is still largely affected by ad fraud and lack of transparency. Recent scandals with privacy and personal data misuse introduced even more questions about the future of digital ads but many believe that the answers may be found with the help of blockchain technology. Will blockchain save us all?

Details

Date:
13. 2. 2020
Time:
12:30-13:00
Event Tags:

Venue

Programmatic and smart advertising
Českomoravská 2345/17
Praha 9, 190 00 Česká republika
Website:
https://iac.spir.cz/

Organiser

Ivan Manchev
Phone:
AdEx Network
Website:
www.adex.network