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Is blockchain the silver bullet for advertising?
13. 2. 2020@12:30-13:00
Digital ad spending worldwide could reach a total of $427.26 billion by 2022, however it is still largely affected by ad fraud and lack of transparency. Recent scandals with privacy and personal data misuse introduced even more questions about the future of digital ads but many believe that the answers may be found with the help of blockchain technology. Will blockchain save us all?