Tag Archives: Programmatic and smart advertising
Video ads are one of the fastest-growing formats in programmatic. Learn how to take decisions regarding video investment and make your video advertising efficient.
GroupM representatives will explain how you can use your own algorithms to increase the potential of online advertising to build your brand knowledge.
Digital ad spending worldwide could reach a total of $427.26 billion by 2022, however, it is still largely affected by ad fraud and lack of transparency. Recent scandals with privacy and personal data misuse introduced even more questions about the future of digital ads but many believe that the answers may be found with the help of blockchain technology. Will blockchain save us all?