The Second Wave of Programmatic

Over the last 50 years, we have watched advertising shift from a push to a pull model. Now, we are watching it evolve into one that emphasizes distribution and personalization. Our industry is now faced with the challenge of capturing viewers’ time and attention in relevant and engaging ways wherever, and however, they are consuming content.

Join Agata Gazdziak, Market Director for Central and Eastern Europe at Xandr, as she explores three key themes shaping the advertising industry today- powerful technology, data, and content, and the opportunities that lie ahead in this new media landscape.