Why should we be interested in “Light TV Viewers”?

The popular target group of online campaigns, so-called. “Light TV Viewers” is recently getting more and more attention of media planners and end-users who want to complement traditional offline channels in their media mix. But who are these “Light TV Viewers”, how many are there, on what sites or mobile applications we can find them and are they specific enough for their socio-demographic profile and cross-media behaviour to pay attention to them? The answer will be provided by Josef Fišer from MEDIAN, based on the analysis of this demanded target group in the cross-media cross-platform adMeter data.