Real-time solutions offer you the chance to action your advertising strategies to scale with huge access to global supply and demand. How do you take advantage of this global opportunity, but ensure a sophisticated local approach relevant to your audience? How is RTB transforming to offer ‘premium’ solutions for your buying and selling?
Přednáška bude probíhat v angličtině.
Farzad Jamal has 20 years’ experience working within traditional and digital media businesses. Following commercial roles for News International, SMG, United News & Media and Clear Channel, he moved online by joining Freeserve in 2000, the first free UK ISP, to help set up its ad sales force. After its transition to Wanadoo, he set up the digital division and launched one of first online-only entertainment magazines for Northern & Shell (Daily Express/Daily Star/OK!). He joined OpenX, a global leader in digital and mobile advertising technology, in 2012 to develop and expand business in EMEA.