Winning with Mobile in a Multi-Screen World
With hundreds of millions of active smart devices around the world, the mobile platform has reached an undeniably attractive scale for advertisers to reach consumers. What opportunities lie ahead for mobile advertising in 2013? How can advertisers start to understand the different customer paths happening on mobile and set themselves up for success in an increasingly multi-screen world?
Prezentace bude probíhat v anglickém jazyce.
Robbie joined Google in July 2010 through Google’s acquisition of
AdMob, In Dec 11, Robbie became the Head of Mobile Product Solutions for
Google across South & Eastern Europe, Middle East and Africa.
Robbie’s team is tasked with driving product adoption of mobile
throughout the region and helping drive Mobile solutions across search
He was previously Head of mobile sales and operations for Google France.
Working with Google’s client base to provide deep product expertise and
sales support, helping French businesses deliver ROI-focused campaigns
and measurable results.
Prior to joining Google, Robbie was in charge of Sales for AdMob in
Southern Europe. From 2007–2009, he headed Digital Sales for euronews,
piloting their online strategy throughout Europe. Robbie is a graduate
of French and Politics from Leeds University.