There is a lot of buzz in the CZ market about real-time bidding. But 2013 is no longer just about real-time bidding; it's about real-time, end-to-end advertising. Real-time advertising now delivers fully integrated digital campaigns that deliver the right ad, to the right user, at the right time. Billions of times a day. Advertisers can reach their audiences wherever they are -- in all markets, on all formats, with engaging creatives.
Prezentace bude probíhat v anglickém jazyce.
Yasmin is responsible for launching Media Buying Solutions (Doubleclick) business in Central and Eastern European + Russian markets. Focused on ecosystem development for media buying tools and also programmatic buying (Real-time bidding).